1910 'Gramophone Co.' Monarch Senior 'Ionic' all mahogany

Rare high-end All-Mahogany External Horn Gramophone: The 1910 Monarch Senior Ionic, by The Gramophone Company Ltd. with Speartip Horn and Fullotone Sound Box in Pristine Cosmetic and Working Condition

 

In a Nutshell
British Victor's top model 3-spring gramophone, every collector's dream

Introduction:
Introduced by the British Gramophone & Typewriter Company in 1905, the first Monarch Senior had an ornate oak case with egg-and-dart mouldings and round corner columns, triple-spring worm-drive gear motor, an 1.9 kg heavy cast-iron 12” yielding turntable, a Gramophone & Typewriter Exhibition soundbox, and a black painted flower horn. This gramophone came to fame, when it was presented to Captain Robert Falcon Scott for his Terra Nova expedition to Antarctica and the South Pole in 1910. Also Scotts competitors Ernest Shackleton and Roald Amundsen had G&T or HMV gramophones with them, a Monarch Senior and a 1911 Deutsche Grammophon 2-spring Monarch II, respectively. Note that outside the US the "His Master's Voice" trade mark was not registered until 1910 and that the various subsidiaries around the world used different names for very similar machines, Victor's Monarch M, Monarch Special MS, models D, V and VI, British "dogstooth" Model VII, French Monarch De Luxe No 106, and more. From 1907 to 11 a new mahogany Monarch Senior was available in GB, in a substantially different and less fussy design, that adopted the name "The Ionic", derived from the 4 corner columns' Ionic capitals. Only 1912 Ionic were produced compared to 4½ times as many in oak. The gramophones were equipped with flower or morning glory horns but the upscale 3-spring ones could be upgraded with a smooth or speartip horn in oak or mahogany with 18.5" or 22" diameter.

Additional information:
 ref.1: https://www.youtube.com/watch?v=yENcIfS-w0Q
 ref.2: https://www.etsy.com/au/listing/722820560
            https://www.bonhams.com/auctions/19798/lot/14/
            https://www.christies.com/en/lot/lot-792468
 ref.3: https://grammophon-platten.de/e107_plugins/forum/forum_viewtopic.php?43735
 ref.4: https://youtu.be/AldyP6En-cA
 ref.5: https://www.radio-antiks.com/IndexRadio-Antiks_EMGinn_Expert.htm


About my gramophone:

My gramophone is in original (except for the horn elbow) and next to mint cosmetic and working condition. It has the later "Gramophone Company City Road" decal (no Typewriter), a Registered Design ivory tag RD 501213, introduced in 1908, serial number 1845 (out of 1912) and can therefore be dated to about 1910. The horn is the large mahogany speartip horn with last patent date of March 1905. My gramophone was sold by the renowned Pianoforte and Gramophone House Galbraith in Glasgow, Scotland. The standard Victor Exhibition reproducer had been upgraded to a much larger and louder Fullotone box sometimes in the late 1920's, but is still available - you have the choice. Both boxes have the triangular needle receptacle accepting also bamboo needles and were rebuilt with new gaskets. The triple-spring motor, the same as used also for the Vic VI and VTLA is perfect, can be fully wound up - and is utterly quiet as can be verified in a youtube video (ref. 4 or click on pict.45). We listen first to Contralto Marian Anderson, singing "Carry Me Back To Old Virginny" and "My Old Kentucky Home" on a 12" 78rpm record HMV Victor 18314. We then listen to a 10" 78rpm recording of Cantonese Opera, that has an exceptionally large range of dynamics and finally to "Great Balls of Fire" by Jerry Lee Lewis, who recorded this song in 1957, shortly before marrying his 13 years old cousin Myra, and who passed away last month. Please notice the substantial volume dependence on the positioning of the camera relative to the horn. The sound of this Monarch Senior is almost as impressive as the one from my EMG Expert Junior (ref. 5). The records are not included in the sale. Please e-mail me (Kris) for any questions or make me an offer; ich spreche Deutsch, je parle Français.



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Here are the specifications:

Technical Description of Item
Manufacturer The Gramophone Company Ltd., London, UK
Distributor J. B. Galbraith & Sons Ltd., Glasgow, UK
Model Monarch Senior "The Ionic"
Type Gramophone, external horn 78 rpm record player
Production Year 1910
Serial Number 1845
Cabinet Mahogany
Controls Speed control, bullet brake
Size (WxDxH) 14½" x 14½" x 8" without back bracket
Weight 29 lbs = 13.2 kg
Sound box (dia.) Fullotone (2 3/4") or Victor Exhibition (2 1/8")
Original speartip horn Mahogany, WDH all 22", 2.2 lbs = 1kg, by The Gramophone Co. Ltd., w. reproduction elbow
Add-ons 78 rpm records (pict.s 42-44 and more available)
Comment 1910 Monarch Senior Ionic gramophone in near mint condition, collector's dream
                    

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